Sustainable Tourism Expert • CATHSSETA Assessor • FTT Board Member

Four Decades Shaping Sustainable Safari Tourism in Southern Africa

Michel Girardin is a travel and tourism expert based in Limpopo, South Africa, with over four decades of experience in sustainable safari tourism. A CATHSSETA-qualified assessor for safari guides and a Fair Trade Tourism board member, Michel has led operations at some of Africa's most iconic game reserves including Sabi Sabi Private Game Reserve and Djuma in the Sabi Sand. Through Michel Girardin and Associates, he provides specialist consulting in sustainable tourism development, guide training, and Fair Trade Tourism certification for properties across Southern Africa and beyond.

A Life Dedicated to Africa's Wild Places

Of Swiss-French and New Zealand Māori heritage, Michel Girardin's roots in Southern Africa run deep. His paternal great-grandfather, Dr. Georges Liengme, arrived from Switzerland in 1890 and lived with the last King of the Shangaan, Gungunyane, from 1891 to 1896 at Manjacaze in Mozambique. Georges went on to found Elim Hospital in Limpopo — now a declared National Heritage Monument. This profound connection to the Shangaan and Tsonga culture is one Michel embraces wholeheartedly, and the Girardin family has been rooted in Limpopo for over 130 years.

Michel's own journey in safari tourism spans more than four decades. After establishing Sun Game Lodges for the Southern Group in the 1990s, he spent nearly 18 years as Operations Director at Sabi Sabi Private Game Reserve in the Sabi Sand — one of Africa's most iconic luxury safari properties — where he had the honour of hosting Tata Nelson Mandela on his visits to the reserve.

Michel and his wife Clare later took over Shiluvari Lakeside Lodge in the heart of Venda country, where they pioneered the Ribola Art Route — connecting 30 local artists, from potters and wood carvers to internationally acclaimed sculptors like Noria Mabasa and the late Jackson Hlungwane. Michel describes Limpopo as a blend of culture, contours and colours — with its extraordinary landscapes, ancient kingdoms, and rich Venda and Shangaan heritage.

Today, through Michel Girardin and Associates, he advises lodges, conservancies, and tourism organisations on building operations that are both commercially successful and ethically sound. His involvement with Fair Trade Tourism dates back to 1999 when FTTSA was established under the auspices of the IUCN, and he was elected to the Fair Trade Tourism Board in May 2025.

40+
Years in Tourism
16
Countries Led Trips
7
Continents Incl. Antarctica
130+
Years Girardin Family in SA
Michel Girardin - sustainable safari tourism expert and CATHSSETA assessor based in Limpopo, South Africa

Michel Girardin interviewed on Painted Dog TV, 2023

A Journey Through Africa's Finest Properties

From Sun Game Lodges' pioneering properties to the Sabi Sand's most prestigious reserves and Antarctica's frozen interior, Michel's career reads like a history of modern safari tourism.

2025 — Present
Board Member
Fair Trade Tourism
Elected to the board of Africa's leading responsible tourism certification body. Fair Trade Tourism involvement dating back to 1999 when FTTSA was established under the IUCN as an auditor and advocate for sustainable standards.
2013 — Present
Founder & Principal Consultant
Michel Girardin and Associates
Independent consulting in sustainable tourism, guide training, and FTT accreditation across Southern Africa. International projects including Madagascar and Bhutan.
2002 — Present
Trip Leader
TravelQuest International
Leading total solar eclipse and astronomy expeditions across 16 countries on all seven continents. In December 2021, co-led a group of 50 astronomy enthusiasts via chartered Boeing 757 to Union Glacier Camp in Antarctica's interior for the total solar eclipse — one of the most remote viewing events ever organised.
2000 — ~2013
Co-owner & Operator
Shiluvari Lakeside Lodge, Limpopo
Took over daily operations with wife Clare of this lakeside retreat on the banks of the Albasini Dam in the heart of Venda country. Pioneered the Ribola Art Route connecting 30+ local artists, achieving Fair Trade Tourism certification. Featured an award-winning Wood-Owl Country restaurant and sunset cruises along the Luvuvhu River.
~1985 — 2000
Operations Director
Sabi Sabi Private Game Reserve
Nearly 15 years overseeing operations at one of the Sabi Sand's flagship luxury safari properties. Managed all four lodges (Selati Camp, Bush Lodge, Little Bush Camp, Earth Lodge) and had the honour of hosting Tata Nelson Mandela on his visits to the reserve.
1990s
Lodge Implementation
Sun Game Lodges / Southern Group
Early career in establishing Sun Game Lodges for the Southern Group, laying the foundation for a lifetime in safari tourism.

Areas of Deep Knowledge

Four decades of hands-on experience across every facet of sustainable tourism — from lodge operations and guide training to community development and international expeditions.

Fair Trade Tourism

Deeply involved with Fair Trade Tourism since 1999 when FTTSA was established under the IUCN. Current board member. Helping properties achieve and maintain responsible tourism certification across Southern and East Africa.

Guide Training & Assessment

CATHSSETA-qualified assessor for safari guide qualifications. Mentoring, training and assessing the next generation of Africa's wildlife guides to the highest professional standards.

Lodge Operations

Nearly 18 years as Operations Director at Sabi Sabi, plus GM experience at Djuma and Pungwe Safari Camp. Deep expertise in running world-class safari properties profitably and sustainably.

Community Tourism

Pioneered the Ribola Art Route in Limpopo, connecting visitors with 30+ Venda and Shangaan artists. Passionate about cultural tourism that creates real economic benefits for rural communities.

Sustainable Tourism Strategy

Advising new and existing properties on sustainable tourism development. International experience includes consulting in Madagascar and Bhutan alongside Southern African operations.

Public Speaking

Compelling keynote speaker on sustainable tourism's “ripple effect” — how responsible businesses attract better staff, partnerships, and market preference. Four decades of stories from the bush and beyond.

Qualified
CATHSSETA Assessor
Involved Since 1999
Fair Trade Tourism Advocate
Elected May 2025
FTT Board Member
Experience
40+ Years in Tourism

Media & Publications

Michel's work and expertise have been referenced by leading international and African media outlets.

How Michel Can Help

Whether you're launching a new lodge, seeking Fair Trade Tourism certification, or building your guide team — Michel brings four decades of practical expertise to every engagement.

01

Safari Lodge Operations Consulting

Operational audits, efficiency improvements, service standards, and staff development for private game reserves and safari lodges. Drawing on nearly 18 years at Sabi Sabi and management experience across multiple properties.

02

Fair Trade Tourism Accreditation

Audit preparation, gap analysis, and implementation support to achieve and maintain FTT accreditation. As a involved with Fair Trade Tourism since its founding as FTTSA in 1999, and as a current board member, Michel knows the standards inside and out.

03

CATHSSETA Guide Assessment & Training

Qualified assessment of safari guide competencies, training programme development, mentorship, and skills gap analysis. Building the next generation of guides who combine technical knowledge with authentic storytelling.

04

Sustainable Tourism Strategy

Strategic consulting for tourism developments, conservancies, and DMOs on building sustainable, community-positive tourism models. International experience including Madagascar and Bhutan.

05

Community Tourism Development

Cultural route development, community engagement strategies, and linking local economies to the tourism value chain. Pioneer of the Ribola Art Route connecting 30+ artists to international visitors.

06

Keynote Speaking & Advisory

Conference keynotes on sustainable tourism's “ripple effect,” panel participation, and advisory board services for tourism organisations and conservation bodies.

From the Bush

Perspectives on sustainable tourism, community development, and the future of safari from four decades in the field.

Bush breakfast with community staff at Pungwe Safari Camp
Fair Trade Tourism

Why Fair Trade Tourism Accreditation Matters More Than Ever

As travellers become more conscious of their impact, FTT accreditation is shifting from nice-to-have to competitive necessity.

Coming Soon
Guided walking safari in the South African bush
Community

The Ripple Effect: How Tourism Transforms Rural Communities

Lessons from the Ribola Art Route and 20 years of community tourism development in Limpopo.

Coming Soon
Lion sighting on a guided game drive at Pungwe Safari Camp
Guide Training

What Makes a Great Safari Guide in 2026

Beyond the Big Five: the skills, knowledge, and qualities that separate good guides from unforgettable ones.

Coming Soon

Observations from the Bush

Let's Build Something Sustainable

Whether you're looking for consulting, speaking, or training — Michel is available for projects across Southern Africa and beyond.

Phone / WhatsApp
+27 71 933 6471
Location
Limpopo, South Africa