Michel Girardin is a travel and tourism expert based in Limpopo, South Africa, with over four decades of experience in sustainable safari tourism. A CATHSSETA-qualified assessor for safari guides and a Fair Trade Tourism board member, Michel has led operations at some of Africa's most iconic game reserves including Sabi Sabi Private Game Reserve and Djuma in the Sabi Sand. Through Michel Girardin and Associates, he provides specialist consulting in sustainable tourism development, guide training, and Fair Trade Tourism certification for properties across Southern Africa and beyond.
Of Swiss-French and New Zealand Māori heritage, Michel Girardin's roots in Southern Africa run deep. His paternal great-grandfather, Dr. Georges Liengme, arrived from Switzerland in 1890 and lived with the last King of the Shangaan, Gungunyane, from 1891 to 1896 at Manjacaze in Mozambique. Georges went on to found Elim Hospital in Limpopo — now a declared National Heritage Monument. This profound connection to the Shangaan and Tsonga culture is one Michel embraces wholeheartedly, and the Girardin family has been rooted in Limpopo for over 130 years.
Michel's own journey in safari tourism spans more than four decades. After establishing Sun Game Lodges for the Southern Group in the 1990s, he spent nearly 18 years as Operations Director at Sabi Sabi Private Game Reserve in the Sabi Sand — one of Africa's most iconic luxury safari properties — where he had the honour of hosting Tata Nelson Mandela on his visits to the reserve.
Michel and his wife Clare later took over Shiluvari Lakeside Lodge in the heart of Venda country, where they pioneered the Ribola Art Route — connecting 30 local artists, from potters and wood carvers to internationally acclaimed sculptors like Noria Mabasa and the late Jackson Hlungwane. Michel describes Limpopo as a blend of culture, contours and colours — with its extraordinary landscapes, ancient kingdoms, and rich Venda and Shangaan heritage.
Today, through Michel Girardin and Associates, he advises lodges, conservancies, and tourism organisations on building operations that are both commercially successful and ethically sound. His involvement with Fair Trade Tourism dates back to 1999 when FTTSA was established under the auspices of the IUCN, and he was elected to the Fair Trade Tourism Board in May 2025.
Michel Girardin interviewed on Painted Dog TV, 2023
From Sun Game Lodges' pioneering properties to the Sabi Sand's most prestigious reserves and Antarctica's frozen interior, Michel's career reads like a history of modern safari tourism.
Four decades of hands-on experience across every facet of sustainable tourism — from lodge operations and guide training to community development and international expeditions.
Deeply involved with Fair Trade Tourism since 1999 when FTTSA was established under the IUCN. Current board member. Helping properties achieve and maintain responsible tourism certification across Southern and East Africa.
CATHSSETA-qualified assessor for safari guide qualifications. Mentoring, training and assessing the next generation of Africa's wildlife guides to the highest professional standards.
Nearly 18 years as Operations Director at Sabi Sabi, plus GM experience at Djuma and Pungwe Safari Camp. Deep expertise in running world-class safari properties profitably and sustainably.
Pioneered the Ribola Art Route in Limpopo, connecting visitors with 30+ Venda and Shangaan artists. Passionate about cultural tourism that creates real economic benefits for rural communities.
Advising new and existing properties on sustainable tourism development. International experience includes consulting in Madagascar and Bhutan alongside Southern African operations.
Compelling keynote speaker on sustainable tourism's “ripple effect” — how responsible businesses attract better staff, partnerships, and market preference. Four decades of stories from the bush and beyond.
Michel's work and expertise have been referenced by leading international and African media outlets.
Whether you're launching a new lodge, seeking Fair Trade Tourism certification, or building your guide team — Michel brings four decades of practical expertise to every engagement.
Operational audits, efficiency improvements, service standards, and staff development for private game reserves and safari lodges. Drawing on nearly 18 years at Sabi Sabi and management experience across multiple properties.
Audit preparation, gap analysis, and implementation support to achieve and maintain FTT accreditation. As a involved with Fair Trade Tourism since its founding as FTTSA in 1999, and as a current board member, Michel knows the standards inside and out.
Qualified assessment of safari guide competencies, training programme development, mentorship, and skills gap analysis. Building the next generation of guides who combine technical knowledge with authentic storytelling.
Strategic consulting for tourism developments, conservancies, and DMOs on building sustainable, community-positive tourism models. International experience including Madagascar and Bhutan.
Cultural route development, community engagement strategies, and linking local economies to the tourism value chain. Pioneer of the Ribola Art Route connecting 30+ artists to international visitors.
Conference keynotes on sustainable tourism's “ripple effect,” panel participation, and advisory board services for tourism organisations and conservation bodies.
Perspectives on sustainable tourism, community development, and the future of safari from four decades in the field.
As travellers become more conscious of their impact, FTT accreditation is shifting from nice-to-have to competitive necessity.
Lessons from the Ribola Art Route and 20 years of community tourism development in Limpopo.
Beyond the Big Five: the skills, knowledge, and qualities that separate good guides from unforgettable ones.
Whether you're looking for consulting, speaking, or training — Michel is available for projects across Southern Africa and beyond.