Michel Girardin is a travel and tourism expert based in Limpopo, South Africa, with over four decades of experience in sustainable safari tourism. A CATHSSETA-qualified assessor for safari guides and a Fair Trade Tourism board member, Michel has led operations at some of Africa's most iconic game reserves including Sabi Sabi Private Game Reserve and Djuma in the Sabi Sand. Through Michel Girardin and Associates, he provides specialist consulting in sustainable tourism development, guide training, and Fair Trade Tourism certification for properties across Southern Africa and beyond.
Michel Girardin's journey in Southern African tourism spans more than four decades, from leading operations at iconic private game reserves to pioneering cultural tourism routes and championing Fair Trade Tourism standards across the continent.
Of Swiss-French heritage — his great-grandfather, Dr. George Liengme, came to South Africa from Switzerland in 1893 and founded Elim Hospital, now a declared National Heritage Monument — Michel brings a unique blend of European precision and deep African understanding to everything he does. The Girardin family has been rooted in Limpopo for over 130 years.
After nearly 15 years as Operations Director at Sabi Sabi Private Game Reserve, Michel and his wife Clare took over Shiluvari Lakeside Lodge in the heart of Venda country, where they pioneered the Open Africa Ribolla Art Route — connecting 30 local artists, from potters and wood carvers to internationally acclaimed sculptors like Noria Mabasa and the late Jackson Hlungwane. Michel has described Limpopo as “South Africa's wild west” with its extraordinary landscapes, ancient kingdoms, and Venda and Shangaan legends.
Today, through Michel Girardin and Associates, he advises lodges, conservancies, and tourism organisations on building operations that are both commercially successful and ethically sound. His FTT involvement dates back to 2011, and he was elected to the Fair Trade Tourism Board in May 2025.
From Sun International's pioneering lodges to the Sabi Sand's most prestigious reserves and Antarctica's frozen interior, Michel's career reads like a history of modern safari tourism.
Four decades of hands-on experience across every facet of sustainable tourism — from lodge operations and guide training to community development and international expeditions.
Certified FTT auditor since 2011 and current board member. Helping properties achieve and maintain responsible tourism certification across Southern and East Africa.
CATHSSETA-qualified assessor for safari guide qualifications. Training and assessing the next generation of Africa's wildlife guides to the highest professional standards.
Nearly 15 years as Operations Director at Sabi Sabi, plus GM experience at Djuma and Pungwe Safari Camp. Deep expertise in running world-class safari properties profitably and sustainably.
Pioneered the Open Africa Ribolla Art Route in Limpopo, connecting visitors with 30+ Venda and Shangaan artists. Passionate about cultural tourism that creates real economic benefits for rural communities.
Advising new and existing properties on sustainable tourism development. International experience includes consulting in Madagascar and Bhutan alongside Southern African operations.
Compelling keynote speaker on sustainable tourism's “ripple effect” — how responsible businesses attract better staff, partnerships, and market preference. Four decades of stories from the bush and beyond.
Michel's work and expertise have been referenced by leading international and African media outlets.
Whether you're launching a new lodge, seeking Fair Trade Tourism certification, or building your guide team — Michel brings four decades of practical expertise to every engagement.
Operational audits, efficiency improvements, service standards, and staff development for private game reserves and safari lodges. Drawing on nearly 15 years at Sabi Sabi and management experience across multiple properties.
Audit preparation, gap analysis, and implementation support to achieve and maintain FTT certification. As a certified auditor since 2011 and current board member, Michel knows the standards inside and out.
Qualified assessment of safari guide competencies, training programme development, and skills gap analysis. Building the next generation of guides who combine technical knowledge with authentic storytelling.
Strategic consulting for tourism developments, conservancies, and DMOs on building sustainable, community-positive tourism models. International experience including Madagascar and Bhutan.
Cultural route development, community engagement strategies, and linking local economies to the tourism value chain. Pioneer of the Ribolla Art Route connecting 30+ artists to international visitors.
Conference keynotes on sustainable tourism's “ripple effect,” panel participation, and advisory board services for tourism organisations and conservation bodies.
Perspectives on sustainable tourism, community development, and the future of safari from four decades in the field.
As travellers become more conscious of their impact, FTT certification is shifting from nice-to-have to competitive necessity.
Lessons from the Ribolla Art Route and 20 years of community tourism development in Limpopo.
Beyond the Big Five: the skills, knowledge, and qualities that separate good guides from unforgettable ones.
Whether you're looking for consulting, speaking, or training — Michel is available for projects across Southern Africa and beyond.